The mAnifest of GroWth – Bruce Mau design

Ca intotdeauna se gaseste cate un prieten care sa se gandeasca ca ai prea mult timp liber si sa-ti trimita cateva attachments funny…si uite asa, pornind de la acest principiu m-am trezit intr-o zi..cu un manifest in inbox-ul meu. Cat pe ce sa-l sterg, dar o parte din mine, cea lenesa si fara chef de munca, a spus: Ei…acolo 2 minute de relaxare nu strica.

 Sincer…merita citit. Am sa postez doar cateva dintre idei..CUM SA CRESTEM…

1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it.

2. Forget about good. Good is a known quantity. Good is what we all agree on. As long as you stick to good you’ll never have real growth.

3. Process is more important than outcome. When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.

4. Love your experiments (as you would an ugly child). Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day. 5. Go deep. The deeper you go the more likely you will discover something of value.

6. Capture accidents. The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.

7. Drift. Allow yourself to wander aimlessly. Explore adjacencies. Lack judgment. Postpone criticism.

8. Don’t be cool. Cool is conservative fear dressed in black. Free yourself from limits of this sort.

9. Ask stupid questions. Growth is fueled by desire and innocence. Assess the answer, not the question. Imagine learning throughout your life at the rate of an infant.

10. ____________________. Intentionally left blank. Allow space for the ideas you haven’t had yet, and for the ideas of others.

11. Stay up late. Strange things happen when you’ve gone too far, been up too long, worked too hard, and you’re separated from the rest of the world.

12. Work the metaphor. Every object has the capacity to stand for something other than what is apparent. Work on what it stands for.

13. Avoid software. The problem with software is that everyone has it.

14. Don’t clean your desk. You might find something in the morning that you can’t see tonight.

15. Don’t enter awards competitions. Just don’t. It’s not good for you. 16. Imitate. Don’t be shy about it. Try to get as close as you can. You’ll never get all the way, and the separation might be truly remarkable.

17. Scat. When you forget the words, do what Ella did: make up something else … but not words.

And my favourite:      

  Break it, stretch it, bend it, crush it, crack it, fold it.